According to YouNet ECI, total gross merchandise volume (GMV) across Shopee, TikTok Shop, Tiki and Lazada reached VNĐ458.2 trillion (US$17.6 billion) last year, marking a 26 per cent year-on-year gain.
Metric, an intelligent data integration and analytics platform, has just released online shopping indicators for the Tết (Lunar New Year) season, reporting impressive figures.
About 60 per cent of participants in a survey by Worldpanel by Numerator Vietnam said they would reduce expenses on non-essential products, reflecting a trend towards cautious and proactive consumption to balance the family budget.
Smuggling, trade fraud and counterfeit goods continued to grow more complex, larger in scale and wider in scope, particularly on e-commerce platforms and in cyberspace.
Vietnam E-commerce Association (Vecom) reported that about 70 per cent of Vietnamese consumers now shop online regularly, with annual growth of 22–27 per cent. This surge is expanding demand for essential goods alongside traditional best-sellers such as fashion, electronics and...
The draft law consists of 7 chapters and 55 articles, defining the rights and responsibilities of entities such as e-merchants online business individuals e-commerce platforms logistics, payment, advertising services providers and foreign organisations and enterprises with cross-border activities in Việt...
Data show the broader e-commerce tax intake – covering all domestic and foreign suppliers – reached VNĐ152 trillion ($5.63 billion) in the first nine months of 2025, up 64 per cent year-on-year.
The Vietnam Competition Commission received 144 complaints and suggestions from consumers in the e-commerce sector in the first nine months of this year.
Livestreamers and affiliate marketers will be banned from giving false or misleading information about products, services or promotions and from promoting products on digital platforms not legally eligible to operate in Việt Nam.
Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.
Việt Nam’s eComDX and Vũ Hải Technology Application JSC signed a strategic agreement to advance e-commerce and digital economy growth in Hà Nội on Monday.